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2-Day Leader Certification to Max Out Profit from The Third Bucket

Certified managers control the inputs that generate profit.  They demonstrate their financial contribution - to the dollar.

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Behavioral Economics (Demand/Supply)

Clients spend money with the vendor who meets their needs. Staff expend effort for the manager who meets their needs.


Managers have agendas; often are unaware of staffs' needs or are apathetic.  Over time, unmet needs accumulate.  Staff push back: "You don't care about my needs; I don't care about your goals."  That's disengagement.


Engagement (discretionary effort) is measured by the Productivity Index (PI) - the ratio of payroll to revenues.  Certified managers control that analytic.  Higher individual output means fewer staff are needed for the work at hand.  Payroll costs decline. Profit rises.

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Why Us?

  • Most firms only manage Buckets 1 & 2 (margins and expenses). Bucket 3 generates as much profit as buckets 1 and 2 - when managed with our System. 


  • System components include The Third Bucket of Profit Certification, assessment and development instruments and expert consulting.


  • Investment in the System is a small fraction of additional profits accruing to clients who institutionalize the Diaplan system. 


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